Toronto couple behind Q&A Design create the ultimate Bird Feeder
Q&A design combines copper and cedar to create unique feeder
The Ultimate Bird Feeder’s roots may be in France, but it was born in Canada.
And, Toronto-based architects Coraline Allard and Pierre Quesnel wouldn’t have it any other way. The couple, who met at architecture school in Rouen France, came to Canada as part of an adventure, to improve their english, and to experience architecture in a big North American city.
Then, they fell in love with Toronto and never left.
Coraline and Pierre go over designs in their Toronto workshop.
The couple didn’t come here to design and build bird feeders, but the exquisitely designed feeders featuring a natural copper roof teamed with western red cedar, have certainly played a key role in pointing them in a new direction that has led them to where they are today.
“In the end, life showed us another path that we are delighted we’ve taken,” explains Coraline.
The couple’s journey actually started with jobs at the prestigious Bowlus Road Chief trailers.
“Yes, we worked for two and a half years designing and building the first prototypes of this amazing travelling trailer, before we decided to start our own business designing and building custom projects for people.” says Coraline.
Their change in focus came after they designed a custom mailbox made out of copper and cedar for a client. That’s when they decided to show their wares at Toronto’s prestigious One of a Kind Show. They created Q and A Designs back in September of 2014, and began brainstorming on what they could focus on as their first creation.
The Ultimate Bird Feeder with its verdigras copper roof and natural cedar.
“We knew we loved the combination of cedar with copper, we just had to find the right object to create,” says Pierre.
After much thought and a vacation in France, they decided to combine their love of nature with their dream of creating a product of the highest quality and design.
Some sketches on a napkin, and the Ultimate Bird Feeder was born.
It’s not hard to see how their work on the all-aluminum travel trailer might have influenced their work.
“Sometimes people say, especially about the round-shape-feeder version, that it looks like an old trailer. So I guess it is not a long way from the design of trailers,” adds Coraline.
Exhibit at Toronto’s One of a Kind Show
While they were showing the feeders at the One of a Kind Show, many shoppers asked them where they could buy the feeders outside of the show. Artisan friends from Toronto told them about the sales potential of Etsy, and their on-line store was born.
Q&A are offering a 15 per cent discount to all Ferns & Feathers readers who make a purchase on their Etsy website by using this special FERNSFEATHERS link.
The feeders are a far cry from cheap plastic feeders or even more expensive store bought models.
“A majority of our buyers are design lovers,” says Coraline, adding that “they are also nature enthusiasts, and most love to watch birds.” She adds that: “usually people buy our feeders for a special occasion gift, housewarming gifts, cottage host gifts, anniversary gifts, retirement gifts, and it’s always a success! Our customers are usually looking for a unique, well crafted product that will be loved at first sight. And as nature admirers, we associated copper with cedar to design a minimalist, yet elegant shape, and created the perfect durable outdoor bird feeder.”
Our QandA feeder didn’t take long to attract the local Chickadees. The copper roof is beginning to patina after arriving with a gorgeous shiny copper roof.
Although Canadians are the biggest buyers of the bird feeder, they also have clients in the United States, Europe and Australia. All of the units are entirely handmade by Coraline and Pierre in their Toronto studio. The price reflects the extremely high quality, the dedication to design and the use of only the finest natural materials that will only get better with age.
Unique bird feeders
“On a design point of view, our feeders are very unique. Let me explain to you how they work. The cork at the top is where you load the seeds. It fills a reservoir that keeps the stock dry and clean, and drops a small amount down at the bottom of the feeder. That is where the opening is, and the birds come to eat. As the bird eats the displayed food, more comes down from the reservoir, self served, it is fed by gravity,” explains Coraline.
The couple get a lot of inspiration for their natural designs from their own environment.
They agree that they love Canada first for its “Nature and the great outdoors. Although people we met here are a big part of the reason why we stayed here as well. So I guess what we like most about living in Canada is going with friends to enjoy some time in the wilderness.”
Closer to home: “Toronto is a great city with lots of green spaces where you can see a wide range of bird species. We love to go to Tommy Thompson Park, and watch wild life for hours there with our binoculars,” says Pierre.
Since their first One of a Kind Show in 2014, the couple have launched several more products.
“After our big success with the bird feeders at the One Of A Kind show the first year, we had to (design more products.) So we came up with different ideas, and some of them are still on the drawing board. But the Beer Boxes, is one of our other most popular collections of objects. They are made of Aluminum, and are riveted with solid rivets which creates a light weight object but still very strong.”
What does the future hold for the couple?
“In the near future, we'll adapt to the new situation and tweak our website to directly accept sales as no shows will happen for the Christmas season this year. We are working on different ideas for a new product, some are mailboxes, and bike rack boxes. I guess we must have something with boxes. On another hand, we also work on big commissions, and are in the process of designing and building a big urban furniture art piece that will be installed next summer in the Toronto cityscape. Keep an eye open @qnadesign (Instagram or Facebook) to see the work in progress.”
